RON NIRENBERG MAYORAL CAMPAIGn, SAN ANTONIO
It had been 20 years since a San Antonio Mayor seeking re-election had lost to a challenger. Ron Nirenberg defied long odds with a historic win in the 2017 Mayoral Race in San Antonio. Ron toppled a better-funded incumbent with stronger name recognition riding the wave of a high-power, emotionally compelling storytelling and social media campaign launched by Jeff's Journeys.
Jeff's Journeys helped Ron leverage strategically-positioned social media conversation into conversion at the ballot box. We provided a conceptual framework, with reinforced content, which gave the Campaign of Ron Nirenberg a decisive signature. The analytics, which are available by request, underscore how we gave Ron the Campaign sharp, if not transformational momentum.
The slate of deliverables included a #MeetYourNeighbor video initiative which gave targeted focus to Ron's foundational principles on crime, traffic, and job growth. We also created #AskRon, a weekly live social media initiative, which helped Ron spread his message to a wide-ranging audience, many of whom according to early polling, did not have great familiarity with the candidate or his positions. The Mayor decided to carry of the success of #AskRon with him to City Hall and still uses the platform every week as a means to communicate with San Antonians.
Advanced Smile Care, San Antonio
One of San Antonio's leading dental practices wanted a fresh, dynamic interpretation of its brand in order to present a stronger digital marketing statement. The campaign started with a robust launch of video testimonials, social media posts and original blog content. We collaborated with Herospace Digital to develop and roll out new branding for the practice wrapped around a market-researched tagline, "It Shouldn't Hurt to Smile" and then collectively created a customized, compelling website for Advanced Smile Care. The campaign also included the development of muti-layered digital marketing strategy with audience-targeted landing pages, Facebook ads, Google AdWords and call tracking. Two months after launching their digital strategy, marketing phone calls to the practice increased by 93%. Year-to-year, website users increased 72% and media coverage of practice accomplishments increased tenfold.
Adapt A Vet, San Antonio
Adapt A Vet launched in July of 2015 with a noble mission...to provide free home adaptations to veterans, many of them injured in combat. Without the adaptations, the veterans have trouble living in their homes without struggling. The non-profit reports an uptick in inquiries into their mission since the creation of this video.
AREA Real Estate, San Antonio
AREA Real Estate of San Antonio hired Jeff's Journeys to create content for a broad social media/digital campaign to showcase San Antonio's signature setting for urban living: www.1221broadway.com. The campaign included collaboration with Herospace Digital to create and develop a customized landing page with digital ads to recruit more teachers to live at 1221. We produced 250-thousand digital impressions and generated nearly 50 email leads for 1221 Broadway during the one month campaign, far eclipsing the ten-thousand digital impressions projected.
AREA REAL ESTATE ViDEOS
Tank In A Box, Chicago
Tank In A Box hired our team to travel to California to tell a story about its patented, new product which they predict will transform the paradigm of liquid bulk shipping. Tank In A Box reports a significant increase in sales of this product after it started to distribute this video as part of its sales presentation. Check out the Road Warrior.
Green Choice MD, Bethesda Maryland
Client requested a contemporary website with a compelling narrative for its start-up business designed to cater to the fledging medical marijuana market in Maryland. We conceptualized and created a logo, and developed branding and a digital storyline for the client. The website features a customized, digital appointment portal, which all clients use to book all patient visits. Thanks to Sharkmatic Advertising for the collaboration on Green Choice MD.
TACOART, San Antonio
Tacoart opened in 2016 as one of San Antonio's hottest restaurants. It hired Jeff's Journeys to tell multiple stories about the flavorful foods and colorful art. Thanks to Tacoart and Genaro Design for the collaboration and to Joseph Silvas of Broseph's Goods. Music: Cold Funk - Funkorama by Kevin MacLeod is licensed under a Creative Commons Attribution license
VIA Metropolitan Transit, San ANTONIO
VIA Metropolitan Transit, the leading public transportation provider in South Texas, collaborated with Jeff's Journeys for two storytelling campaigns. VIA wanted increased exposure of its VIAtrans service for the disabled. VIA showed this video campaign at a public meeting of the San Antonio City Zoning Commission in order to successfully secure additional funding for its VIAtrans program. Jeff's Journeys also developed and produced a Veterans Day series for VIA after VIA requested a campaign to recognize the veterans who serve San Antonio with pride.
NORTH PARK VW, SAN ANTONIO
North Park VW in San Antonio asked Jeff's Journeys to create a series of videos to highlight the capabilities of its Service Department. Service Department Customer ratings improved after the implementation of these videos, which were shown to all new car buyers.. Hang on for a wild ride. See why it feels amazing to be a part of the North Park family.
Certified Termite and Pest Control, Dallas
Nobody wants bugs or rodents in their home. Dallas-based Certified Termite and Pest Control hired Jeff's Journeys to create a series of videos to showcase on its new website. New leads increased for Certified after the implementation of our videos.